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WE ARE HIDDEN SAIGON

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WHY WE DO IT

Established in 2018 by Vietnamese-Canadian Linh Phan, Hidden Saigon aims to reshape how Vietnam is perceived globally, one individual at a time.

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Our focus is on sharing authentic stories that reflect the current essence of Vietnam, moving beyond the narrative of the War, phở, and bánh mì.

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We believe in letting the local community members tell their own stories, giving them the power to shape their representation.

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This approach allows us to capture the true essence of contemporary Vietnam.

HOW WE DO IT

We have built strong connections with the community through our efforts in various sectors such as media, music, nightlife, F&B, NGOs, and the arts over the past 18 years in Vietnam.

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By sharing a common vision and showing respect, we can engage in partnerships with businesses, creatives, and locals that many other companies may not have the opportunity to connect with.

WHAT WE DO

We offer a range of carefully curated activities for our guests, including journeys, workshops, events, commercial partnerships, and media production.

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Additionally, we host diverse community events like indie Vietnamese film screenings, panel discussions, and marketplaces to nurture and strengthen our relationships with them.

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RESPONSIBLE TOURISM

At Hidden Saigon, we recognize that our actions can have both positive and negative effects on the lives of city residents.

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Prioritizing sensitivity to the community's needs:

  • We collaborate closely with our partners to ensure their input is valued during development and feedback stages.

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To minimize negative impacts, we implement the following strategies:

  • Limiting group sizes for our tours

  • Including multiple locations in each journey package to distribute impact across various areas

  • Minimizing plastic usage by encouraging guests to bring refillable water bottles and reusable bags.

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ABOUT THE FOUNDER: LINH PHAN

  • A Creative Producer residing in Saigon for over 18 years

  • A Refugee Boat person who departed Saigon in 1977 and was raised in Toronto, Canada

  • A Partner in a media production company in Saigon for 5 years, specializing in community storytelling projects, art, and cultural content

  • Engaged in various community initiatives such as the Street Art Festival and Digital Storytelling concerning health topics for marginalized groups

  • Recipient of numerous International Grants

  • Conducts and develops training workshops in digital storytelling, photovoice, and film production

  • Works with a diverse clientele including commercial, government, and television broadcasters

  • A DJ and Event Promoter for 15 years, hosting parties recognized in the Lonely Planet Guide Vietnam and Southeast Asia as one of the trendiest club nights in Ho Chi Minh City.

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